Deeper Insights vs Framna: full comparison for 2026
Last updated: July 2026
Quick verdict
Deeper Insights (4.3/5) edges ahead of Framna (3.8/5) overall. Deeper Insights is the better choice for enterprises across healthcare, real estate, and financial services wanting a UK-based AI consultancy with a research-heavy bench.. Framna is the stronger option for nordic and Benelux enterprises wanting mobile-first digital product development with AI/ML as an integrated capability, backed by private-equity growth investment.. The right choice depends on your project size, budget, and required tech stack.
Deeper Insights vs Framna: head-to-head summary
| Criterion | Deeper Insights | Framna |
|---|---|---|
| Founded | 2014 | 2008 |
| HQ | London, United Kingdom | Stockholm, Sweden (multi-hub group also headquartered across Amsterdam, Gdańsk, Copenhagen, and Zurich) |
| Team size | Not disclosed | 670+ |
| Rating | 4.3 / 5 | 3.8 / 5 |
| Best for | Enterprises across healthcare, real estate, and financial services wanting a UK-based AI consultancy with a research-heavy bench. | Nordic and Benelux enterprises wanting mobile-first digital product development with AI/ML as an integrated capability, backed by private-equity growth investment. |
| Pricing model | Consulting engagement | Dedicated team, project-based |
| Min. engagement | Not published | Not published |
| Primary tech stack | Python, Data science pipelines, Document intelligence tooling | Python, Mobile app frameworks (iOS/Android), AI/data engineering tooling |
| Industries served | Healthcare, Financial Services, Retail/E-commerce, Manufacturing | Cross-industry digital product development |
Deeper Insights vs Framna: overview
Deeper Insights
Deeper Insights is a London, UK AI and data-science consultancy founded in 2014, with a team reported to hold 500+ citations and patents globally (per company website) — pointing to a research-oriented bench rather than a purely staffing-based delivery model. It serves healthcare, real estate, financial services, retail, recruitment, and manufacturing clients through AI consulting, data science, machine learning, and document intelligence work. Team size is not publicly disclosed.
Framna
Framna is a digital product development group formed in 2023 through the merger of Bontouch (founded 2008 in Stockholm, formerly Sweden's leading iOS/Android product agency), Shape (Copenhagen), and Move (founded 2006 in Amsterdam), backed by Waterland Private Equity. Its 670+ product designers, engineers, and strategists work across offices including Amsterdam, Gdańsk, Stockholm, Copenhagen, and Zurich, and the group acquired Bright Inventions (Gdańsk) in September 2025 to expand further.
Services and capabilities: Deeper Insights vs Framna
| Capability | Deeper Insights | Framna |
|---|---|---|
| ML Development | ✓ | ✓ |
| AI Consulting | ✓ | ✓ |
| Computer Vision | ✗ | ✗ |
| NLP | ✗ | ✗ |
| Generative AI | ✗ | ✗ |
| MLOps | ✗ | ✗ |
| Data Engineering | ✓ | ✓ |
| Staff Augmentation | ✗ | ✗ |
Tech stack comparison: Deeper Insights vs Framna
| Framework / platform | Deeper Insights | Framna |
|---|---|---|
| Python | ✓ | ✓ |
| AWS | N/A | N/A |
| Microsoft Azure | N/A | N/A |
| Google Cloud | N/A | N/A |
| Kubernetes | N/A | N/A |
| PyTorch | N/A | N/A |
| LangChain | N/A | N/A |
| Databricks | N/A | N/A |
Pricing comparison: Deeper Insights vs Framna
| Criterion | Deeper Insights | Framna |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Consulting retainer, Fixed project | Dedicated team, Project-based consulting |
| Rate transparency | Not public | Not public |
| Price tier | Enterprise / mid-market | Enterprise / mid-market |
Target audience comparison: Deeper Insights vs Framna
| Dimension | Deeper Insights | Framna |
|---|---|---|
| Best company size | Startup to mid-market | Mid-market to enterprise |
| Best industries | Healthcare, Financial Services, Retail/E-commerce | Cross-industry digital product development |
| Best use cases | Document intelligence and processing systems, Healthcare data science projects | Mobile-first AI-enabled product development, Multi-country Nordic and Benelux digital product programs |
| Typical project type | Consulting retainer | Dedicated team |
Deeper Insights vs Framna: pros and cons
| Deeper Insights | |
|---|---|
| + | Founded 2014 with a decade of UK market presence |
| + | 500+ citations and patents across the team signals genuine research depth (per company website; independently unverifiable at the individual level) |
| + | Wide industry coverage from healthcare to real estate to manufacturing |
| + | London HQ gives strong access to UK financial-services and enterprise buyers |
| - | Team size is not publicly disclosed, making capacity planning harder for prospective clients to assess |
| - | Named enterprise clients are described generically rather than listed, limiting independent verification |
| - | AI SEO service line suggests some revenue diversification away from core ML delivery |
| Framna | |
|---|---|
| + | 670+ product designers, engineers, and strategists across offices in eight cities including Gdańsk, Poland |
| + | Private-equity backing (Waterland) supports continued growth and acquisition capacity, including Bright Inventions in September 2025 |
| + | Bontouch predecessor was the leading iOS and Android product agency in Sweden, giving deep mobile-engineering roots |
| + | Multi-country hub structure across Sweden, Denmark, the Netherlands, Poland, Switzerland, the UK, and the US supports large distributed programs |
| - | 2023 rebrand and merger means the unified Framna brand and delivery model are still relatively new, even though component agencies are older |
| - | AI/ML is one capability within a broader mobile and digital-product agency group, not the group's primary specialization |
| - | Multiple recent M&A moves, including the formation merger and the 2025 Bright Inventions acquisition, mean organizational structure is still consolidating |
Who should choose Deeper Insights?
Deeper Insights is the right choice for enterprises across healthcare, real estate, and financial services wanting a UK-based AI consultancy with a research-heavy bench..
Team holds 500+ citations and patents globally (per company website), signaling research depth rather than a purely delivery-focused staffing model.. Minimum engagement starts at Not published. Works best with clients in Healthcare, Financial Services, Retail/E-commerce, Manufacturing.
Who should choose Framna?
Framna is the right choice for nordic and Benelux enterprises wanting mobile-first digital product development with AI/ML as an integrated capability, backed by private-equity growth investment..
Formed in 2023 through the merger of three established agencies backed by Waterland Private Equity, giving it unusually broad simultaneous coverage of Sweden, Denmark, the Netherlands, and Poland under one group.. Minimum engagement starts at Not published. Works best with clients in Cross-industry digital product development.
Decision matrix: Deeper Insights vs Framna
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Deeper Insights |
| You need a large dedicated team for an ongoing programme | Framna |
| Your budget is at the lower end | Compare: Deeper Insights (Not published) vs Framna (Not published) |
| You need specialist depth in a specific vertical | Deeper Insights |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Deeper Insights |
Use case fit: Deeper Insights vs Framna
| Use case | Deeper Insights fit | Framna fit | Winner |
|---|---|---|---|
| Document intelligence and processing systems | Strong | Limited | Deeper Insights |
| Healthcare data science projects | Strong | Limited | Deeper Insights |
| Mobile-first AI-enabled product development | Limited | Strong | Framna |
| Multi-country Nordic and Benelux digital product programs | Limited | Strong | Framna |
| Fixed-price build | Limited | Limited | Both equally |
| Staff augmentation | Limited | Limited | Both equally |
Verdict: Deeper Insights vs Framna
Deeper Insights (4.3/5) is the stronger overall choice for most Machine Learning Development projects. Team holds 500+ citations and patents globally (per company website), signaling research depth rather than a purely delivery-focused staffing model.. It is best for enterprises across healthcare, real estate, and financial services wanting a UK-based AI consultancy with a research-heavy bench..
Framna (3.8/5) is the better choice when nordic and Benelux enterprises wanting mobile-first digital product development with AI/ML as an integrated capability, backed by private-equity growth investment.. If your situation matches those criteria, Framna is a competitive option.
Related comparisons
Deeper Insights vs Framna FAQ
Is Deeper Insights better than Framna?
Deeper Insights (4.3/5) scores higher overall, but "better" depends on your use case. Deeper Insights is better for enterprises across healthcare, real estate, and financial services wanting a UK-based AI consultancy with a research-heavy bench.. Framna is better for nordic and Benelux enterprises wanting mobile-first digital product development with AI/ML as an integrated capability, backed by private-equity growth investment..
How do Deeper Insights and Framna differ in pricing?
Deeper Insights uses consulting engagement pricing with a minimum engagement of Not published. Framna uses dedicated team, project-based pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Deeper Insights or Framna?
Framna is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Deeper Insights and Framna?
Deeper Insights's primary differentiator is: team holds 500+ citations and patents globally (per company website), signaling research depth rather than a purely delivery-focused staffing model.. Framna's primary differentiator is: formed in 2023 through the merger of three established agencies backed by waterland private equity, giving it unusually broad simultaneous coverage of sweden, denmark, the netherlands, and poland under one group.. They also differ in team size (Not disclosed vs 670+), minimum engagement (Not published vs Not published), and primary industries served (Healthcare, Financial Services vs Cross-industry digital product development).
Last reviewed: July 2026. Verify all details directly with each company before making a decision.